Planning includes both setting goals and deciding how to achieve them. This activity is important because planning is one of the major functions of management. An organization should adopt planning and strategic management for three reasons: They can:

provide direction and momentum

encourage new ideas, and, above all

develop a sustainable competitive advantage

The goal of this activity is to provide you with problem$-$solving skills when it comes to issues related to the planning function.

Logan, the founder of an electric car company $($Dunamis Motors$)$ is a very ambitious, energetic person who is passionate about his ideas. He has competitors in the automobile business that are expanding to motorcycles and self$-$driving car technology. Logan wants to gain a competitive edge by manufacturing electric yachts. He is meeting with his strategic analyst and creative director to pitch this idea, and things are not going well. How is he handling the situation, and what should they be doing? What would you do$?$