platomvroocs.com Course Modules 2020 introduction to Erwit Chem Discussions: Fal 2020 Entrepreneurial Mindset Entrepreneurship. Second Edition Welcome to Red Shelf eReader Just getting started? Head over to our partner support page for a guide on the basics. Money 2114 + Dervering previously unaffordable products or services for less money can help beat the competition and open up a whole new market. Getting a taxi used to be a luxury utruder came along, dining out was viewed as an unnecessary expense before Groupon started to offer restaurant deals and discounts, and staying in decent accommodation seemed like an impossibility for many until Airbnb launched its hospitality service. Uber, Groupon, and Airbnb are among thousands of startups that have succeeded in democratizing services previously reserved for a small portion of the population. Mindshift Over Benefit, Real Reason to Believe, and Dramatic Difference Let's test Dong Hall's three laws (see p. 117): overt benefit, real reason to believe, and dramatic difference. Identify 15 products that currently exist in the food space. Go to a local grocery store but look for the lesser- known brands. In other words, look for the products of startup entrepreneurs. Whole Foods is a great place to look because they are known for carrying new and local brands, but any equivalent store will do. You can go online to Amaron and see Whole Foods offerings there because Amazon now owns Whole Foods, but it's actually more fun to go to the store ...so get away from your computer! Don't just randomly choose 15 products. First, choose five product categories, such as chips, nutrition bars, energy drinks, frozen pizza, herbal supplements, shampoo Choose whatever categories interest you. For each of the five categories, identify the products and score each product as high, medium, or low on overt benefit; real reason to believe; and dramatic difference. Create a chart like the one below for your analysis. Extra action points are cared you ask someone in the store which of the products you analyzed are the best sellers! Product Category Dramatic Difference Over Benefit Reason to Believe I understand what the obvious benefit of this product is for the It's clear why this product can deliver on what is promises to do The overt benefit and reason to believe represent something new or novel to the world Product 1: High/Med/ Low High/Med/ Low High/Med / Low Product 2: High/Med/Low High/Med/Low High/Med/Low Product High/Med/Low High/Med/Low High/Med / Low Critical Thinking Questions 1. Did Hall's Three laws stand up to your best? Why or why not? 2. How can you improve your own idea to increase is probability of success? 3. Did you really po ask someone at the store which of your analyzed products are the best sellers? If you didn't what is preventing you from taking such action? If you did, well done. Lack of Skills In many areas of life, people might like to accomplish a task but lack the specialized skills to get the job done. This common problem creates an opportunity to provide easy-to-use solutions that convert complex professional-level tools into consumer products, platomvroocs.com Course Modules 2020 introduction to Erwit Chem Discussions: Fal 2020 Entrepreneurial Mindset Entrepreneurship. Second Edition Welcome to Red Shelf eReader Just getting started? Head over to our partner support page for a guide on the basics. Money 2114 + Dervering previously unaffordable products or services for less money can help beat the competition and open up a whole new market. Getting a taxi used to be a luxury utruder came along, dining out was viewed as an unnecessary expense before Groupon started to offer restaurant deals and discounts, and staying in decent accommodation seemed like an impossibility for many until Airbnb launched its hospitality service. Uber, Groupon, and Airbnb are among thousands of startups that have succeeded in democratizing services previously reserved for a small portion of the population. Mindshift Over Benefit, Real Reason to Believe, and Dramatic Difference Let's test Dong Hall's three laws (see p. 117): overt benefit, real reason to believe, and dramatic difference. Identify 15 products that currently exist in the food space. Go to a local grocery store but look for the lesser- known brands. In other words, look for the products of startup entrepreneurs. Whole Foods is a great place to look because they are known for carrying new and local brands, but any equivalent store will do. You can go online to Amaron and see Whole Foods offerings there because Amazon now owns Whole Foods, but it's actually more fun to go to the store ...so get away from your computer! Don't just randomly choose 15 products. First, choose five product categories, such as chips, nutrition bars, energy drinks, frozen pizza, herbal supplements, shampoo Choose whatever categories interest you. For each of the five categories, identify the products and score each product as high, medium, or low on overt benefit; real reason to believe; and dramatic difference. Create a chart like the one below for your analysis. Extra action points are cared you ask someone in the store which of the products you analyzed are the best sellers! Product Category Dramatic Difference Over Benefit Reason to Believe I understand what the obvious benefit of this product is for the It's clear why this product can deliver on what is promises to do The overt benefit and reason to believe represent something new or novel to the world Product 1: High/Med/ Low High/Med/ Low High/Med / Low Product 2: High/Med/Low High/Med/Low High/Med/Low Product High/Med/Low High/Med/Low High/Med / Low Critical Thinking Questions 1. Did Hall's Three laws stand up to your best? Why or why not? 2. How can you improve your own idea to increase is probability of success? 3. Did you really po ask someone at the store which of your analyzed products are the best sellers? If you didn't what is preventing you from taking such action? If you did, well done. Lack of Skills In many areas of life, people might like to accomplish a task but lack the specialized skills to get the job done. This common problem creates an opportunity to provide easy-to-use solutions that convert complex professional-level tools into consumer products