Question: Play - e - ball, a company that creates games for gaming consoles, gathers data from the information systems of its partners, suppliers, and distributors.

Play

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ball, a company that creates games for gaming consoles, gathers data from the information systems of its partners, suppliers, and distributors. It uses this data along with internal data to develop different games for different consumer demographics, and it targets the most profitable segments. Which of the following is illustrated in this scenario?

customer relationship management systems

business intelligence

inventory management

virtual collaboration

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