Play the role of a digital marketing manager who has to come up with a digital strategy

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Question:

Play the role of a digital marketing manager who has to come up with a digital strategy proposal for the senior executive team for Minutes Mobile, a new and upcoming wireless carrier looking to provide affordable and accessible mobile service to regions of the world where mobile service is challenging to obtain. The executive team wants digital marketing manager to come up with which country or geographic region of the world should they first target, how you plan to market to them, and what type of metrics you will use to evaluate that strategic plan. In this subject, you are to focus on key topics from the course such as the following. Below are the key topics and questions to answer in your proposal

• Targeted Audience o Who is the target audience and geography market for this mobile service? Conduct some research on an actual country with minimal carrier service and explain why this region makes sense to be the target market?

• Digital Media o Between Owned, Earned and Paid media, what media type do you think would work best or be needed to build awareness of Minutes Mobile to this target audience? Provide an example? What are