PlayTech Electronics Son Bhd (PlayTech) was established in Kuala Lumpur in the early 2000s. Abdul Rahim is the owner of PlayTech, who started the company by selling electronic products includes television sets, DVD players, and radio receivers. PlayTech obtained the product supplies from its suppliers in China and Japan. Over the years, PlayTech has expanded its operation by offering wider range of electronic products such as mobile phones, desktop computers, laptops, printers, and related accessories. At present, Abdul Rahim has successfully expanded the business, and the sales of PlayTech have increased from a mere RM200,000 to RM10 million a year. PlayTech outlets have grown in numbers, from having one outlet to three outlets in the Klang Valley. He attributed his success to hard work and building strong networking with his suppliers, customers, and other industry players. With his vision, drive, dedication, and commitment to excellence, he is able to bring the company to where it is today. Currently, Abdul Rahim is looking for new business ventures, and he is interested in venturing into home security products, particularly the electronic door system called Keyless Even though the product is already popular in China, it is not yet available in Malaysia. The situation has triggered an opportunity for Abdul Rahim to grow his business. Keyless allows the user to open the door by using fingerprint recognition or entering a numeric code that can be uniquely set for each house's inhabitant. The technology allows user not to carry a set of keys and can easily open the door by scanning their thumbs on the sensor. It provides enhanced security and convenience because users may not need to worry about having their keys misplaced. Abdul Rahim stumbled upon this product when he was browsing the internet. As an entrepreneur, he needs to strategise to ensure the new project is viable, value-creating, and profitable. Even though Keyless is a radical product, it is foreseen to have high market potential in Malaysia. The customers are comfortable with the technology and appreciate the added value of using the keyless door system. Therefore, he got his team to conduct further analysis by talking to potential target customers, identifying the operational requirements, and conducting a feasibility study to determine the market potential. Abdul Rahim perceives low competition in this industry. However, if the product takes off, there will be many new entries to the market; hence, he will need to act fast. He plans to finance the new product from the current profit, and has also put in the paperwork for a bank loan so that he can pursue the expansion when the time comes. His team has been conducting their preliminary works and meetings with the suppliers. Since Keyless is a new product that uses the latest technology, he may need to train his current employee or hire another technical person if necessary. His employee turnover rate is also low, and he has employees who have been with him for quite some time. He has two sons who graduated from well-known business schools in the United States, whom he will groom to take over the business in the future. Even though the sons are well-qualified and knowledgeable, they know that the best way to learn is to observe their father and emulate his leadership. Required: a. "1) Discuss how Playtech's entrepreneurial strategy for its new venture would meet customers' needs