Question: Please analyse this case: In a marketing team brainstorming session, Cocoa Delights stakeholder showed interest in pursuing digital advertising for their campaign mini movie 'Get

Please analyse this case:

In a marketing team brainstorming session, Cocoa Delights stakeholder showed interest in pursuing digital advertising for their campaign mini movie 'Get in touch with your dark side'. Cocoa Delights believe that the mini movie is a highly engaging media tool and will offer a return on their investment. Your Senior Manager has asked you to review Cocoa Delights financial and market data to determine probable return on investment for this marketing opportunity.

Describe the key tasks you will undertake to determine ROI. What is the outcome of your analysis?
What other statistical methods might you use to help you evaluate marketing activities?

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