Please analyze the retail apparel industry (segment as you like). This includes and general environment, Porter's five
Question:
Please analyze the retail apparel industry (segment as you like). This includes and general environment, Porter's five forces, and a competitive landscape. On the assignment, develop slide notes for the retail apparel industry from the perspective of Lululemon.
- Summarize the Segments of the General Environment for Lululemon (See Table 2-1) How does the general environmental analysis affect each of Porter's Five Forces (See section 2.5)?
- Use Porter's Five Forces model to analyze the company's industry. Here you need to analyze each force against some of the general environmental categories (technological, demographic, economic, political/legal, sociocultural, global, and physical environment trends). What is causing the force to change? When analyzing the competitive rivalry conduct a competitor analysis as shown in Figure 2.3.
Finally, focus on the intersection between changes in the macro environment and what the business needs are now and in the future to determine and list the company's opportunities and threats.
Strategic Management An Integrated Approach
ISBN: 978-1111825843
10th edition
Authors: Charles W. L. Hill, Gareth R. Jones