Question: please answe thesde QUESTION 1 What is the problem with the following question included in a survey: 'Do you like physical exercise and cycling?' O
please answe thesde




QUESTION 1 What is the problem with the following question included in a survey: 'Do you like physical exercise and cycling?' O A. Double barelled B. Social desirability bias O C. Framing O D. Leading question O E. Jargon QUESTION 2 What metaphor is used to describe marketers' manipulation? A. Panopticon B. Experimental theater O C. Amphitheater O D. Traditional theater O E. Arena Which of the following is NOT a questionnaire's DOS/DON'Ts? O A. Avoid hypotheticals B. Avoid negatives O C. Avoid mutually exclusive categories D. Avoid words that could be misheard O E. Avoid complex sentences QUESTION 5 Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a O A. financial intermediary B. reseller C. physical distribution firm D. wholesaler E. marketing services agency Measuring segment attractiveness relates to O A. Diversification B. Differentiation O C. Positioning O D. Targeting O E. Segmentation QUESTION 1 What is the problem with the following question included in a survey: 'Do you like physical exercise and cycling?' O A. Double barelled B. Social desirability bias O C. Framing O D. Leading question O E. Jargon QUESTION 2 What metaphor is used to describe marketers' manipulation? A. Panopticon B. Experimental theater O C. Amphitheater O D. Traditional theater O E. Arena Which of the following is NOT a questionnaire's DOS/DON'Ts? O A. Avoid hypotheticals B. Avoid negatives O C. Avoid mutually exclusive categories D. Avoid words that could be misheard O E. Avoid complex sentences QUESTION 5 Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a O A. financial intermediary B. reseller C. physical distribution firm D. wholesaler E. marketing services agency Measuring segment attractiveness relates to O A. Diversification B. Differentiation O C. Positioning O D. Targeting O E. Segmentation
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