Question: please answer 1-6 thoroughly BREAKOUT QUESTIONS 1. Intronics Corpciation, a manulacture of dectronic coccit boardh, reaches the mancet through the services of 75 manulacturen' agences.
BREAKOUT QUESTIONS 1. Intronics Corpciation, a manulacture of dectronic coccit boardh, reaches the mancet through the services of 75 manulacturen' agences. Most of the agencies average two sales agents who call on intronics curtoener. The agents aho regresent seven te eight other manufacturers that produce noncompetitive products, inburics wants ip eimnate the apents and develop its own corroany sales foece. How many salespecole do you think intronics will have to hire? What ssues affect your ansessment of how many salespeople are needed? 2. IBM, Xerox, PSG, and many other companies have reorganined to bether serve their largest customers. How migit a global company reorganice ifselt to manimize effectiveness with its most important fustomers? As serier siles management, how ONCANIZING THE IALES EFONT 133 would you define "most mportant" customet fby current sales, future potential sales, or some other critetial? 3. The chapter mentions the theory of transaction cost analys (TCA) Whar fole does FCA play in the decision to use a compary cales force rather than independent manufactur. ets' agents? 4 Telemarketing has resulted in the development of inside sales forces. Some compar nes ass go sales trainees so the inside or telephone sales force as part of the training program in preparation for an outside sales position. Other companies view the swo poitiors as separate. What hunctions would an irside (tekphone) sales force perfoem? How would these functions differ from those perfomied by the eriernal sales foece? How would compensation plans differ if they differ at all How might social med a and online tools best be used to augment telemarket inglinside sales efforts? 5. LaMarche's Enterprise maniflactures both technical and nontechnical products its sales forces are organized in the same mamer. The technical sales force has 175 people, and the nontechnical group numbers 128 To what extent would such a divioion affect the following? a. Aecruiting: b. Sales training c. Compensation. d. Supervision. e. Span of control 6 Ethical Questikin, As yales direstor for On-the-Go Logstics you have been tasked wich creating a sales team for a new major account-Gigatron (an onine mul by groduct verdoe simlar to Amazon). Gigatron is based in London and is fast becoming aworld lesdet in online sales. Yout cornpany specializes in ceating conclen logistics solutons for companies. On-the-Go Legistiss is based in Chicago and in the past all ther key acrounts have been in the LIS, alhough they have a retatinely small sates office in the U.K. to handle the customer base there. Much of their business is in Eirope and they would fire the On-the-Go key account manager and team to be based in London and compriced entrely of Europeans. Ar, but guess what-yeur best and most quabled salespecole are all Americans and serveral would love to move to Londoh. If you promote somecre from the comparry's imaller, less experienced furopean staff you are certain there wa be a problem with some of the more experienced, American based salespeaple and you abo vonder if anybody promoted from the furopean affice will be able so propery manage such a key account. As sales ditector, what is the best solution and why
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