Please Answer All

A commodity that can't be differentiated on the basis of the product itself or any associated services might still achieve differentiation through ________.

	reliability
	initial quality
	branding
	sales channels
	financing

In cases where a consumer purchases an exercise machine costing $1,000 or more, he or she expects the item to exhibit a high level of ________, the level at which the product's primary characteristics operate.

	features
	durability
	performance quality
	reliability
	conformance quality

A measure of the probability that a product will not malfunction within a specified time period is referred to as, "durability".

	True
	False

Of the following, which is a characteristic of a service?

	A service's production is majorly tied to a physical product.
	Services are typically produced and consumed at different times.
	A client's presence is not required for rendering a service.
	A service does not result in the ownership of anything.
	A service is essentially tangible.

Of the following statements about brand mantras, which is true?

	They can provide guidance about what ad campaigns to run and where and how to sell the brand.
	Their influence does not extend beyond tactical concerns.
	They guide only major decisions, they have no influence on mundane decisions.
	They are used by employees only, not external marketing partners.
	They average one paragraph in length.

An important part of the psychology of pricing consisting of various types of visual, verbal, and numerical indicators that convey information about price are referred to as _______.

	Price tags
	Quality labels
	Bar codes
	QR codes
	Pricing cues