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A fixed-price strategy involves: a. basing the price charged on the cost of producing the product. b. charging the same price to all customers. c. All of these are part of the one-price strategy. d. having just one price for all products sold. e. never offering seasonal discounts. The product that is used by retailers to lure customers so that they can then be sold a different product category with a higher margin is called a: a. switch. b. bait. c. tackle. d. loss leader. In communication and promotion, each additional dollar spent delivers the same effect as the previous one. a. True. b. False. With indecisive customers, a salesperson can use the close. a. assumption. b. excuse. c. incident. d. episodic. A publishing company ships books to a facility, which then ships the books directly to customers. What type of center is this facility? a. Distribution center b. Wholesaler center c. Manufacturer center d. Fulfillment center e. Channel center