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A marketer may lose sales when charging a price lower than that of competitors because customers may associate low prices with low quality. a. False. b. True. Popular methods of setting the advertising budget do not include: a. the affordable method. b. competitive parity method. c. the objective and task method. d. the top-up method. e. the percentage of sales method. Retailers' decision to carry a certain number of product lines can affect: a. its brand image. b. foot or digital traffic, its brand image and distribution carryover. c. foot or digital traffic and its brand image. d. foot or digital traffic. e. distribution carryover. The objective and task method of setting communication budgets requires a lot of resources and so only large companies use it. a. False. b. True. Why are omnichannel price differences potentially problematic? a. Customers are not aware of the price differences. b. Prices need to be consistent across all channels. c. Consumers can check prices on the Internet. d. Operations are not centralized. a. It is difficult for the various channels to keep track of them