Question: please answer all above will give thumbs up. Compared to mass media advertising, a key advantage of direct marketing is that: a. it reaches a

 please answer all above will give thumbs up. Compared to mass

please answer all above will give thumbs up.

Compared to mass media advertising, a key advantage of direct marketing is that: a. it reaches a larger audience. b. it uses the rule-of-thumb budgeting method. c. it is used almost exclusively for B2B marketing. d. it involves face-to-face contact. e. it allows for personalization of the message. Sometimes salespeople may successfully persuade the customer but fail to the sale. a. monitor b. propagate c. record d. close The basic distribution functions can be: a. eliminated. b. shifted to someone else. c. reduced. d. eliminated and reduced. e. increased. Which pricing strategy would be most appropriate for a new product if considerable competition is expected soon? a. prestige pricing b. price skimming c. psychological pricing d. penetration pricing In communication and promotion, each additional dollar spent delivers a greater effect than the previous one. a. False. b. True

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