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All of the following support the use of the place as a price segmentation fence EXCEPT: Different locations involve differences in the VTC (value to customer). The product's costs are different in different locations. Customers' price sensitivity differs across different locations. All of the above support the use of the place as a price segmentation fence. Gas stations at high exits often charge higher prices than those selling the same brand of gas but at locations a few miles away from the highway. This is an example of FOB destination. Convenience based price zones. Neighborhood based price zones. None of the above. All of the following factors can influence consumers' price sensitivity EXCEPT: Customers' income level Intensity of the competition Consumer's ability to engage in price information search All of the above factors can influence consumers' price sensitivity. Question 4 (1 point) One difficulty in zone pricing is consumers' judgement of fairness. True False FOB-origin Pricing occurs when the seller pays or specifies charges for the costs of transporting the item to the buyer. True False