Please answer all or don't answer any! Thanks

1. At the most basic level a brand serves to a seller. 2. What is a legally protected brand name, brand mark or a combination of these? 3. T/F A brand association map is a visual illustration that shows the different association's a consumer has with a brand. 4. The added value delivered by a brand over the functional benets or book value, of the product, service, or company is ? 5. T/F A brand cannot carry negative equity. 6. What is it called when a company brands an entire group of products? 1. _ 2. 3. 7. is the way a company wishes to be portrayed. 8. T/F A brand is the way a company wishes to be portrayed