please answer all questions and i need it written in your own words and not directly from a source. you can included reference if taken from a source. but it should be written in your own words. thanks.

1. Define a marketing strategy (3 pts). 2. What are the elements of a marketing plan? Please describe them specifically (5 pts). 3. How can a company analyze a marketing situation using SWOT analyses (3 pts)? 4. Please outline the implementation of the marketing mix as a means to increase customer value (4 pts)