Please answer all questions fully, in regards to management applications of information technology. Any citations must include both in text citations, and full reference citation. Please put in-text citations for any quotes used.

Chapter 3 Information Systems, Organizations, and Strategy 131 Armour sees clothes themselves eventually beoom- Gatorade began testing the smart-cap boule with ing the means to track movement and biorhythms Brazil's national soccer team shead of the 2014 World Under Armour developed its own wurt footwear Cup and is testing a new version with the Boston called UA Speed Form Gemini 2 Record Equipped, Celtics basketball team and FC Barcelona soocer which tracks a runner's time and date, curation, dis squad In the field-tested prototypes, flashing lights cance, and splits without the need for other devices. tell players when they need to hydrate Users can The company also partnered with HTC. in develop LA customize the wart caps with their name, fram Health Box, a $409 red box that includes a WI-FI scale logo, and member. (loc measuring weight and body fat), a heart rate According to Kid Cortadellas, Gatorade senior cheat strap and removable senaur, and a shower-proof director of global innovation and design, primal- dimpled fitness hand to track workouts and sleep. ized nutrition and integrating technology in sports The data these devices collect are stored on an Under are the next frontier of performance. Gammade's Armor Record app on an Iphone or Android phone. parent company, PepsiCo, is actively attempting to Gatorade, with a 78 percent share of the $7 21 bi- expand into areas outside of sugary sodas, and such loom sports-drinks market, is developing a microchip- technology-enabled products provide opportunities, fitted "smart cap" bottle that communicates digitally with a handage-like sweat patch to provide athletes Kapu Track of Flyerarion, ' Thurber Jammer March 3, 2018 Mika and Finess bulls constant updates on how much Estail 'Gatorade his Is Sighis on Digial Fliess' Hull Stew how they should drink. According to Gatorade, Individual cod, March M 2016 Edward C. Big, 'Under Armour and HTC Tran Up an Connard Finess' IDA Tisby January $ 2814 hydration needs diller with sweat loss ranging from half a liter to more than two liters per hour of exer- cise. The company is planning to launch as many as Canly Beat en Connected Intreat" Fortune, April 21, 1006, and Land Linndan, The Rim and Fall of Wurahh Frame Trackon" a dozen different formulas for electrolytes and casho- hardrates in small pods that snap on to bottles. CASE STUDY QUESTIONS F. What competitive strategies are the companies 3. Are there any ethical issues raised by these smart discussord in this case pursuing? products such as their impact on consumer pre- 2. How are information technology and smart pood- vary? Explain your answer uck related to these strategies? Describe the rule of Informadon technology In these products.INTERACTIVE SESSION: TECHNOLOGY Smart Products, Smart Companies If you don't use a smart product yet, you soon will, access all their data-including lifetime NikeFact Your shoes, your clinching, your watch, your water points accumulated from all their Nike + devices bottle, and even your mothbrush are being rede. Nike Is developing other thness technology prod- signed to incorporate sthisers and inciering devices uces to integrate with Mike+. The more people mea- connected in the Internet so that their performance sure cheir activity with NikeFuel, the more they are can be monitored and analyzed. locked in in the Nike eunsystem and the hander it What difference does that make? Take Nike, will be to switch to other companies' products Nike's the world's biggest sports footwear and apparel Integration of Information and technology Into its company. Nike has created a series of information presbacts keeps people coming back lu Nike's owa technology-hased products and an censystem of website and apps. gadgets and services built around measurable per Nike believes technology is revolutionizing its rela sunal improvement through exercise. The Nike + tionshop with consumers, turning it mm a company pensystem links Nike's corporate computer system that provides services as well as products. In the past, to smart devices such as the Nike + SportWatch when you bought a product, that was the end of the GPS, the Nike + FuelBand, and the Nike + Running relationship with the company, Nos, the purchase App on Apple and Andmid mobile devices, This of any Nike product has become the beginning of enables Nike to smaler individual performance the company's relationship with the consumes The and activity data collected by the devices in help deeper the relationship, the more consumers will users train and work out more effectively. It also embrace and stay loyal to the Nike brand. adds value in Nike products and a reason to stay Under Armour, noted for performance coaching with the brand using technologically advanced material, is mak The Nike + SportWatch GIFS keeps track of your ing its pooducts smarter as well. The company has location, pace, distance, laps, calories burned, and spent $710 million to scoop up mobile apps sach [with the Folar Wearlink . ) heart rate. The Mike as MyFlinessPal, MapMyFitness, and Endomondo Running App tracks your cuute, distance, pace, bilo- which enable it in tap into the workd's largest digi- ries burned, and time using your phone or archer tal health and fitness community Under Armour Nike partnered device, giving you wodlo feedback can generate revenue from in app ads, including as you run. The Nike+ FuelBand activity tracker is ads from other companies, and purchases from app worn on the wrist and used with an Apple Phone or users referred to les products. The platform delly IPad. The FuelBand enables wearers to track their is unprecedented depth of information and insight physical activity, steps taken daily, and amount of about fitness-and health-oriented consumes, car- calories burned. The Information It collects is inte. ing numerous opportunities for Under Armour and sealed into the Nike + online community and phone other brands to engage with potential and existing application, allowing wearer to set their own fitness customers For simple, Maptly Fitness collects data goals, monitor their progress on the device LED dis about a user's name, c-mail address, birth date, kea- play, and compare themaches to others within the tion, performaner, and profile if the user connects in Nike community. the app using social media. Under Armour does not Nike's proprietary software turns all tracked move sell identifiable personal data about individuals to ment from Nike's smart devices into NikeFuel puints, third parties hut does provide advertiser with apre- which can show achievements, can be shared with gate Information about app users. Under Armour friends, or can be used to engage others in competi- is hoping that daily use of its smartphone apps will tion. MikeFuel is Nike's univerul way for measur build stronger time to customer that will lead in ing movement for all kinds of activities using a wrunger sales of its own apparel footwear, and other metric that enables comparisons-no matter what athletic gear height, weight, gender or activity-to paust parfor- Under Armour has teamed up with e commerce mance, another person, or a daily average (which retailer Zappos lu send users a pop-up nutification Nike defines as 2,000 Fuel points) Users of multiple when their sneakers nerd replacement, hasd on Nike + devices can visit the nikeplus.com she mo workout data logged in Mapkly Fitmess apps. Under