please answer all questions in disscussion

In this case, you will look at the advertisement and describe the group of consumers you believe Old Spice is targeting with this ad. It's helpful to think of a "persona" that represents the target market. This is sometimes called a "sophisticated" stereotype by market research analysts and relies on a great deal of research. But, based on this one ad - for which they paid large sums of money! - you can have a go at saying who you think is the target market. Enjoy! IN YOUR INITIAL POST: - DESCRIBE THE PRIMARYTARGET MARKET SEGMENT based on the ad. - Use a complete set of segmentation dimensions including behavioral, geographic and demographic characteristics (See Exhibit 48 in the book or the list below). - Remember to describe people in the target segment and not just name the dimensions. For example (not necessarily for this scenariol you might say "Older males, 65 and older" instead of "Age." IN THE RESPONSES: 1. Read the other group members' descriptions of the target market. 2. Compare yours to the others and then comment about things such as: What are the simitarities and differences compared to yours? Why is it ditficult to figure out Old Spice's intended" target market? Would you revise your target market description based on what the other group members posted? Reply to at least two peers (after the initial post is due)