PLEASE ANSWER ALL QUESTIONS

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• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
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• Submissions without this cover page will NOT be accepted.
• (Note. All references used should be listed by the end of your analysis, using the APA style.)

From real national/international market, select any type of strategic alliance between two firms and answer the following questions:

1. Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position). Max 150 words
2. What is the type of strategic alliance used by your chosen firms? Explain its different reasons.
3. What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.
4. Is this strategic alliance successful? Justify.
5. What recommendations can you give for the managers of these firms to improve their competitiveness? (1 mark)