please answer all questions with explanations

QUESTION 12 Pricing strategy that focuses on market share by keeping prices low O Penetration Pricing O Target Pricing O Loss Leader O Price Skimming QUESTION 13 If a product is unique and highly differentiated then the supplier typically has some or a lot of control over prices O True O False QUESTION 14 A genenc drug maker would most likely need to focus on have cost leadership strategies O True O False QUESTION 15 When a market leader, such as Coca Cola, set prices it makes sense for others in the industry to set a similar price True False QUESTION 16 When a new product is designed and developed without consideration for cost or market prices it often finds itself in a high-end niche with a small share of the overall marker True False