please answer all the mcq.

Styles 4. Jive, a company manufacturing cosmetics with 100 percent natural ingredients, decides to launch a special range of products for the New Year. Marketers first conduct extemal evaluations of the new products, addressing issues such as customer perception, who would use them, and how they would be used. This range of products will be available only for a limited period in a defined geographic area Marketers of the products aim to determine whether consumers will actually. buy the products. Once the products are readily accepted in the market, Jive aims to bring the products to market with full- scale production, sales, and marketing support. The external evaluations that the marketers at Jive conducted to understand customer perception and customer use of the product range is called A. business analysis B. a concept test C. test marketing D. Commercialization 5. Walk Easy Inc., a manufacturer of heel replacement kits for men's shoes, incurs fixed costs of $6 million and unit variable cost of $5. Walk Easy Inc. is considering a switch from manual labour to an automated process New equipment would cost an additional $4 million per year and it will lower the unit variable cost by $2. How many kits would Walk Easy have to sell at $15 per pair to make $2 million in profits in the next year using the automated process? A. 169,231 B. 666,667 C. 705,883 D. 1,000,000 6. Nelly's, a brand that offers its customers cosmetics with 100 percent natural ingredients, has established itself through word-of-mouth marketing. Most of its new customers become aware of the brand through recommendations from existing customers. On its 10thanniversary, it offers to its members discounts on the newly launched range of cosmetics. Nelly's is most likely in the stage of the customer advocacy funnel A awareness B. interest C. purchase D. Advocacy 7. A non-profit organization decides to organize a marathon in the city of Quebec to create awareness of cancer. The organization's main aim is to appeal to the local audience for participation in the marathon. The organization has a small budget and little time to appeal to the audience, and wants to minimize avoidance of the message. Which of the following media will be best suited for this organization? A. Television B. Internet C. Outdoor/transit D. Radio Holler's Jeans tries to place its products in as many outlets as possible. The company and to be proves customers conveniently. Jenna's Denim, however, has established only one retail outlet in specified geographical areas. Zephyr's, another competitor, chooses a few retail outlets in a specific geographical area to carry its products Which of the following distribution channels did Holler's Jeans adopt for its products? Autensive distribution B. dual distribution C exclusive distribution D. selective distribution 9. Kyra, who owns a tailoring shop, has recently launched a new retail store, Posture. The store is aimed at carrying a broad selection of women's clothing Posture has an informed staff and will even gift wrap purchases free of charge. It does not, however, provide alterations on items purchased at the store. This store offers A exclusive service B. economies-of-scale service C. self-service D. limited service. Paragraph Styles 10. Kyra aims to expand Posture's reach across Canada and make it a high-end store. She will have well-trained and informed salespeople in each store who will assist customers with a personalized shopping experience. The salespeople will have a database of its regular customers with details such as the colour, texture, and size of clothing they prefer, so that the customers do not waste time providing such details every time they visit the store. Customers' needs will be addressed in-store. Kyra is aiming to make Posture: A move from limited service to full service. B. move from self-service to full service. C. become a more self-service store. D. offer full-service at self-service prices