Please Answer all

The offering's target market, the value created by the offering in this market, and the key attributes of the offering are all defined in the ________ stage of the stage-gate framework.

	idea generation
	business-model design
	commercial deployment
?	offering development
	concept development

The Keurig single-serving coffee pod represents what kind of innovation?

	Incremental innovation
	New-to-the-world innovation
	Supplemental innovation
	New-market innovation
	Predicted innovation

The ________ phase reflects the fact that although customers might become aware of multiple offerings, they do not actively consider all of them.

	anticipate
	appeal
	ask
	awareness
	act

The ________ phase is the gateway to customers' interaction with the company's offering. It is in this phase that target customers encounter the company's offering.

	ask
	anticipate
	awareness
	act
	appeal

Which of these is a true statement about the customer acquisition funnel?

	Customers do not necessarily go through all five stages.
	People can't reach the advocate stage without become buyers.
	The appeal stage is the first stage of the funnel.
	The steps only occur in a linear fashion.
	The act stages is the last stage of the funnel.

In the customer acquisition funnel model, buyers who recommend a product to others have reached the ________ stage.

	awareness
	advocate
	act
	ask
	appeal

If you dump your mobile service provider after three billing errors in a row, you ended your loyalty because of a ________.

	competition
	pricing issue
	core service failure
	convenience
	service encounter failure

What does research suggest about the relative cost of retaining current customers versus acquiring new customers?

	Acquiring new customers costs roughly the same as retaining current ones.
	Retaining current customers can cost several times as much as acquiring new ones.
	Acquiring new customers costs slightly less than retaining current ones.
	Acquiring new customers costs slightly more than retaining current ones.
	Acquiring new customers can cost several times as much as retaining current ones.