please answer all the question ,this is my exam !!!

There are SEVEN (7) questions in this section. Answer ALL questions based on Article 1 in 4 to 6. Questions: 1. Describe briefly how will Halal Chinese Confinement Food (HCCP) carry out the marketing process efficiently. (10 marks) 2. Explain how will demographic and technology environment influence HCCP's marketing operation. ( 5 marks) 3. Discuss THREE (3) factors that will influence HCCP's potential customer market during the evaluation of alternatives stage in making a purchase decision. (6 marks) 4. Explain the THREE (3) product levels of Ready-To-Eat range produced by HCCP. (6 marks) 5. Recommend the marketing mix elements suitable for HCCP products for the year 2023. Elaborate on how to carry out the activities. a. TWO (2) publicity activities for the company. (6 marks) b. TWO (2) sales promotions activities for Ready-to-Eat products. (6 marks) c. TWO (2) outdoor advertising activities for Home Delivery Confinement Meals packages. (6 marks) [TOTAL: 18 MARKS] 6. Identify a new target market for HCCP. Explain the profile based on the elements of end consumer segmentation. (5 marks) 7. Based on the new target market identified in Question 6: a. Suggest ONE (1) product ambassador or influencer for HCCP Healthy Drinks products. Explain why the individual is suitable to be appointed. (4 marks) b. Explain a suitable pricing strategy to reach the new target market. (3 marks) 3 Principles of Markating (EARBB1013) CONFIOENTIAL Septemter 2022 Final Examination c. Besides selling the Healthy Drinks via online, describe ONE (1) new non-store retail method. (3 marks) [TOTAL: 10 MARKS] Article 1 This Chinese Muslim Mum Addresses the Gap in Malaysia for Halal Confinement Meals. Author: Fayo Loe. February 28, 2021 If you grew up in a Chinese household, it's most likely a norm to see female relatives go through a month-tong confinement period after birth stuffing themselves with wholesome and healthy meals. However, Chinose Muslim mothers may not be able to get the most out of traditional confinement meals, as many ingredients contain cooking wine or pork. Zara Agnes, who's a Chinese Muslim mother hersolf, was looking for Halal Chinese confinement food when she had her first baby in 2011. Because she was unable to find such a service then, she resorted to making confinement meals herself by tweaking some recipes. For Other Chinese Muslim Mothers 5 years after that, Zara still had no success in finding such a service. So, she took it upon herself to start Halal Chinese Confinement Food (HCCF). "My intention and focus is to introduce the benefits of Chinese confinement food to all mothers of any ethnicity, especially during the crucial confinement period, "Zara shared with Vulcan Zara at work (left) and a sneak peak of their kitchen space Post. (right)/Image Credit: Halal Chinese Confinement Food It took her a few years of R\&D to recreate Chinese confinement meals with substituto ingredients for the meals to taste as close as they could get to the original version. At the same time, they need to maintain the herbal benefits of these meals for a fast recovery. "We replaced yellow/rice wine in most dishes to maintain the taste and used chicken for the famotss vinegar pork trotter in Chinese confinement instead," she shared an example. According to Zara, these meals are not even available in Chinese Muslim restaurants. 4 Prnciples of Marketing (BAPE101J) CONFIDENTUA. Seotember 2022 Find Examination Working With Traditional Chinese Medicine Doctors Currently. HCCF is a team of 4 that collaborates with a traditional Chinese medicine doctor, dietitians, nutritionists, and more. Though Zara doesn't have a culinary background, she came from a family of chefs. "My grandfather, who was originally from Guangdong. China, was known to have made the claypot chicken rice famous in Kampar. Some of my uncles and cousins are also chefs. themselves," she shared. Her aunt is an experienced confinement practitioner who taught her the tricks of the trade. While she learns from her aunt, she also checks in with their traditional Chinese medicine doctor on the ingredients every now and then to learn more about them. Her business is entirely online now. When orders come in, her kitchen assistants will receive and pack them to be sent out to their delivery partners. "For our main service which is our confinement food delivery, we have a dashboard where we can see the daily confinement food orders, like how many clients we are serving for the day, special dietary needs, or ewen special menus for post-surgery customers." Creating Her Own Recipe Too On their menu, they have sesame oil chicken, black vinegar chicken, steamed chicken with angelica root (dong quad), mee sua, confinement herbal soups, red dates longan tea, and more. "I do not hope to deviate from the traditional way, so we ensure our recipes are Halal-prepared while maintaining the essential herbs and. Mastering confinement cuisine to be abie to create a recipe ingredients that provide the nutritions of her own/limage Credt: Halal Chinese Confinement Food needed for a speedy recovery after childbirth and/or a major surgery, "Zara shared. However, she did innovate her own recipe of black charcoal noodies with black pepper saimon, which fortunately was well-recelved by her customers. For freshly-made confinement meals, all of them come in a set of 2 main dishes, 1 vegetable dish (2 portions), rice, and a confinement drink. Only the Complete Set comes with a confinement herbal soup. 5 Prenciples of Marieting (BARB 10f3) CCNFIPENTIAL Sentemser 2022 Finar Eramination Their Home Delivery packages are: They also have lactation brownies and cookies to bocst mik production for mothers and their own bird's nest drink. Entering the Muslim market with fheir birt's nost wasn't easy, though, as there were many who questioned its Halal status because they weren't lamiliar with the drink. However. Zara assurod that their bird's nest drinks were Halah-certified by JAKIM. The majority of her customers are Malay Muslim and Chinese Muslim mothers, as well as international cients from Japan, Thazland, Vietnam, Brunei, Singapore, the Philppines, and the UK. "You would be surprised to know that we aiso have Chinese cliants as well. They told me theyre tired of the pork menu other Chinese confinement food deliveries serve, so our confinement food package is Thair bird's nest flent) and lactation cockies (dight) / lreage a fresh trake," Zara shared. She and her Crodk: Hala Chinese Confinement Food leam have just lanuched their Halal-licious Asian culsine kischen where their menu changes monthly to satisfy mothers: cravings (her own inclusted). Furthermore, they're working on expanding their product mbx, something that they've been doing RaD on for about 2 years now. Sources: - hetaskwwy halalgonfinement shogr