Question: please answer all three and show step by step Question 7(10 points There is excitement in the air! The new UltraGuard flea collar is about
Question 7(10 points There is excitement in the air! The new UltraGuard flea collar is about to be introduced to the market. The collar will feature enhanced protection increased longevity and is environmentally friendly. It will be priced at $9.24 and has unit variable costs of $3.78. The company expects to sell 500 Guard collars during the next six months. Some of the sales will come the expense of the Current product, the PetArmor collat priced at $6.99 with all costs of $3.45 Projected sales for the PetArmor color are 95.000 units without the introduction of the UltraGuard). The market analyst estimates that the Uttard car will Cannibalize 20.000 PetArmor collars during the introductory 6 month period Calculate the increase in total contribution in that will come from UltraGuard unit sales that do not come at the expense of PetArmor sales Your Answer Answer Question 8 (10 points) There is excitement in the air! The new UltraGuard flea color is about to be Introduced to the market. The collar will feature enhanced protection increased longevity and is environmentally friendly. It will be pridat $9.99 and has unit variable costs of $4 25. The company expects to sell 48.700 Ucard collars during the next six months. Some of the sales will come the one of the current product, the PetArmor collar, priced at $6.99 with vale costs of $3.45. Projected sales for the PetArmor color are 95.000 units without the introduction of the UltraGuard. The market analyst estimates that the Guard color will cannibaliz 18.300 PetArmor collars during the introductory 6 month period Calculate the cannibalization rate Report your answer as a WHOLE NUMBER ROUNDED TO 1 DECIMAL PLACE Your Answer Answer Question 900 points There is acitement in the set The new UnGuard la collabout to be introduced to the market. The color will feature enhanced protection increased longevity and is environmentally friendly. It will be priced at $9.90 and has unit variable costs of $1.75. The company expects to sell 49 150 UltraGuard collars during the next months. Some of the sales will come the one of the current product the PetArmor color, priced at 56 65 with variable costs of 52.90 Proiected sales for the PetArmor colorare 95.000 units without the introduction of the UltraGuard. The market analyst estimates that the Guard color will cannibalis 1.950 R.Ano collars during the introductory month period Caleate the weighted contribution mari Your
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