Question: please answer amd clear these two questions : e-commerce analytics - managment information system course : 1- What is an analytics and how benchmarking

please answer amd clear these two questions : " e-commerce analytics - managment information system course :

1- What is an analytics and how benchmarking in evaluating business positions?

2- Audience analytics. What are the indicators and how they are used? Evaluate business problems based on set of indicators.

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