Please answer as much as you can.

FedEx charges a base price of $2.00 to copy any materials on their copy machines. Then, you pay an additional $.10 per copied page. This is an example of a two-part pricing tactic.

True

False

An external information search is especially important and likely to occur, and occur extensively, when:

a. the likelihood of physical harm or risk is low.

b. there is little financial risk of making an incorrect decision.

c. a consumer believes that a potential purchase may negatively impact the image that they are trying to convey to others, such as being cool

d. buying frequently purchased items.

e. consumers are not highly involved in the purchase decision.

Rayshawn's favorite car company is Toyota, and not surprisingly, he drives a Toyota. When going on a trip, he requested a Toyota from Enterprise Car Rentals, but they offered him a Chevy instead, stating that they are comparable in every feature and attribute. Rayshawn insists that he can and will be able to tell the difference between the two car brands, which is representative of which concept?

a. stimulus discrimination

b. conceptual learning

c. selective rentention

d. stimulus generalization

e. perceptual adaptation