Question: Please answer as soon as possible and please don't copy and paste. Please respond to this assignment individually. Plagiarism will be heavily penalized . There
Please answer as soon as possible and please don't copy and paste.
Please respond to this assignment individually. Plagiarism will be heavily penalized. There is NO specific word limit. You are strongly enouraged to be succinct in your answers,. Theoretical perspectives are welcome.
SCENARIO 1
You a sales management trainee who has just joined a medium-size consumer electronics firm in Southeast Asia. Your company's client base is dispersed worldwide and at this juncture, your immediate sales supervisor has asked you to prepare a short presentation for a very difficult market in Vietnam. This particular market has multiple rival companies and it is very had to convince a prospect of the unique benefits of your electronics products. Your supervisor is even suggesting that you exaggerate a few attributes of your product line to secure a lucrative deal. You are on the horns of an ethical dilemma, as you know that it is morally wrong to mislead a prospect with false claims. However, this is your first sales assignment and you do not want to displease your immediate supervisor. What is your next step , assuming that you are trying to resolve this ethical dilemma ? Should you inform your company's Senior Sales Manager ?
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