Question: Please answer as soon as possible. Help me. Case Study : As one of the leading hypermarkets in the country, InterMarches mission is to offer

Please answer as soon as possible. Help me.

Case Study :

As one of the leading hypermarkets in the country, InterMarches mission is to offer a wide variety of consumer goods at the lowest price, without compromising on the quality and satisfaction. Their success has always been attributed to the ability to continuously offer value for money products. In order to meet one of the organizational objectives - offering satisfying and convenient shopping, InterMarche foresees online shopping is the solution. They believe the online retail will add values to the business. The market will cover a larger geographical area as the selling and buying activities will not be limited to the neighboring hypermarket locations. The new business model will fit the lifestyles of hectic consumers, those who cannot afford to spend time on buying groceries and other numerous lines. The online purchase will also offer a convenient shopping experience to consumers who prefer to shop virtually at anytime, anyplace. To make the online retail more meaningful to consumers, the delivery of the goods to their doorsteps will not be charged. Being the senior manager of the business unit, you are entrusted to head the project development. The portal should be ready in 3 months. InterMarche expects to get a 5% ROI within the six months of its launching. You are instructed to work with the people from the IT unit. Assume InterMarche has the experts and the required infrastructure. However, people in the two units do not seem to support each other. Getting agreement from both parties is not easy. While the IT people claim the business unit has always been demanding, the latter argue the technical people do not understand the business model. In order to ensure InterMarches objective can be fulfilled, you have to be very smart in dealing with the unforeseen circumstances and tackling the complex conditions.

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