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research can be numerically stated using statistical standards. Use close-ended or forced-choice questions (T/F, Likert Scale) Primary SWOT Formal Validity Before embarking on a research program, strategic communicators must ask themselves What are we trying to accomplish? To whom are we trying to communicate? What is the budget for research activities? What is the timetable for results delivery? All of the above Both C and D To best consolidate and prioritize research findings, strategic communicators often conduct a after research has been completed. Content Analysis SWOT Analysis Audit Analysis Research Analysis