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Consumers often buy some items on impulse. Which of the following is NOT true concerning impulse buying? o Consumers purchase items on impulse when they want instant gratification. O Superstores such as BEL AIR display some items like candy, mints, and magazines around the checkout aisle to trigger impulse buying. O Consumers tend to buy more items on impulse when retailers offer price discounts. Consumers buy items on impulse based on a cost-benefit analysis after going through deliberate decision process. O Impulse buying is closely related to System 1