Question: Please answer (b) based on questions 4-6 DELL SATISFACTION AND LOYALTY Q4. Overall, how satisfied are you with your DELL computer system? Very satisfied 0-1

Please answer (b) based on questions 4-6 DELLPlease answer (b) based on questions 4-6 DELL

Please answer (b) based on questions 4-6

DELL SATISFACTION AND LOYALTY Q4. Overall, how satisfied are you with your DELL computer system? Very satisfied 0-1 Somewhat satisfied 0-2 Somewhat dissatisfied 0-3 or Very dissatisfied 0-4 Q5. How likely would you be to recommend DELL to a friend or relative? Definitely would recommend 0-1 Probably would 0-2 Might or might not 0-3 Probably would not 0-4 or Definitely would not recommend 0-5 777 CASE 1 . RUNNING CASE WITH REAL DATA 06. If you could make your computer purchase decision again, how likely would you be to choose DELL? Definitely would 0-1 Probably would 0-2 Might or might not 0-3 Probably would not 0-4 or Definitely would not 0-5 (b) Examine Q4, Q5, and Q6. All three items measure the same construct: satisfaction/loyalty. (In other words, they make up a 3-item measure of satisfaction/loyalty.) In their current state, can the three items be averaged together to form a composite variable of satisfaction/loyalty? Why or why not? (Type directly into the box below.)

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