please answer bith the ... questionss within 30 minutes. make sure the explanation and reasons are explained in very detailed manner , Attempt the answer only if your are 100% sure that its correct. else leave it for other tutor otherwise i will give negative ratings and will also report your answer for unprofessionalism. Make sure the answer is 100% correct and is not copied from anywhere. ATTEMPT THE QUESTION ONLY IF YOU ARE 100% CORRECT AND SURE. ELSE LEAVE IT FOR ANOTHER TUTOR. BUT PLEASE DONT PUT WRONG ANSWER ELSE I WILL REPORT.

Business Development Research Consultants (BDRC) is an independent marketing research agency founded by Dr Crispian Tarrant and specializing in the service sector. Most of the leading hotel companies, including Accor, Best Western, Copthorne-Millennium, Hilton, InterContinental, Marriott, and Westin participate in the syndicated research. The research benchmarks each brand's performance against competitor brands. BDRC has carried out qualitative research into hotel guest behavior for over ten years, using in-depth interviews of business and leisure hotel customers. This longitudinal research allows each brand to monitor its own performance year on year. Key performance measures include brand awareness and brand image. BDRC also surveys the meetings, training and conference market by researching the views of corporate event organizers and venue finding agencies, and by extensive mystery shopping to evaluate how enquiries are handled. Whilst elements of the syndicated research are published, each company also receives a confidential report regarding its competitive position. DeVere Hotels made the following comment about BDRC in its annual report: 'the British Hotel Guest Survey is the most comprehensive of its kind and tracks brand performance across a host of measures such as awareness, preferences and loyalty'. Questions 1. What types of research is most appropriate to monitor brand performance and why? 2. What are the elements they may get for measuring key performance among brand awareness and brand image