please answer (c) based on question 10

Q10. Following is a series of statements that people may use to describe themselves. Please indicate how much you agree or disagree that they describe you. To do this, please use a scale of 1 to 7 where a "1" means you disagree completely and a "7" means you . , 7. Don't Know = 0 The first next statement is (insert statement). What number from 1 to 7 best indicates how much you agree or disagree that this statement describes you? Ask First Rating | | || Market Maven Items I like introducing new brands and products to my friends I like helping people by providing them with information about many kinds of products People ask me for information about products, places to shop, or sales My friends think of me as a good source of information when it comes to new products or sales | | | || Innovativeness I like to take a chance Buying a new product that has not yet been proven is usually a waste of time and money If people would quit wasting their time experimenting, we would get a lot more accomplished I like to try new and different things I often try new brands before my friends and neighbors do I like to experiment with new ways of doing things | | ||II Opinion Leadership When it comes to computer-related products, my friends are very likely to ask my opinion I am often used as a source of advice about computer-related products by friends and neighbors I often tell my friends what I think about computer-related products | | | (c) Q10 consists of three multi-item measures of personality characteristics related to early adoption (labeled Market Mavens, Innovativeness, and Opinion Leadership). In 100 words or less, explain all the steps that are necessary for the researcher to calculate composite scores of these variables. (hint: Innovativeness items will be treated differently than the items from the other scales.) (Type directly into the box below.)