Question: Please answer each part in almost 500 words. a. Suppose Jet Airways wants to ascertain the image it has in the minds of its patrons.

Please answer each part in almost 500 words.

a. Suppose Jet Airways wants to ascertain the image it has in the minds of its patrons. Construct a seven-item and semantic differential scale to measure the perceived image of the airlines. Make sure that the seven under each format correspond to the same seven dimensions.

b) Find a technical and business report from your library or on the internet and examine the contents of the reports against what has been discussed in the chapter. What deviations did you find from the stated structure? What you think could have been the reason for this?

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