** PLEASE ANSWER EACH QUESTION VERY DETAILED**

During this event, we will have a round robin discussion where everyone will be required to answer and respond to your peers comments on the following questions (so please study beforehand and be prepared to answer the following questions):

1. How do you integrate marketing analytics into an organization or firm who doesnt currently use analytics or doesnt believe they are effective?

2. What are the best ways to measure the ROI of marketing?

3. What are the three most important things that you have learned from the first half of the course?