Question: Please answer expain in humanizer without any plagiarism this based on source given in essay. 1. Bubble-tea brand Tealive has moved beyond its retail outlets

Please answer expain in humanizer without any plagiarism this based on source given in essay.

1. Bubble-tea brand Tealive has moved beyond its retail outlets and entered the FMCG sector with a new 3-in-1 instant drink-mix range. Source: https://qsrmedia.asia/food-servicesews/bubble-tea-brand-tealive-enters-fmcg- market-instant-drink-mixes Which product-development strategy best describes this move, and why? Identify two or three process-development strategies that Tealive must implement to support the launch. Explain briefly how these process choices can be aligned with marketing objectives to secure consumer acceptance and competitive advantage in Malaysia's crowded beverage market. (15 marks)

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