PLEASE ANSWER FAST I HAVE JUST 30 MINUTES

Question

1. Using Ansoffs opportunity matrix, describe the strategy you think Loblaws is using. Explain why they are using this strategy.

ANSWER THIS QUESTION USING THE FOLLOWING CASE STUDY:

Loblaw expands private label offering with a plant-based product rollout Many stores across Canada have been launching plant-based products lately and Canadians are loving it. Now, another major Canadian chain is following suit. President's Choice has now released new plant-based products that will be sold in grocery stores across the country. Recently, fast food chains have been getting in on the plant-based trend, such as A&W with their Beyond Meat burgers and Tim Hortons with their new Beyond Meat breakfast menu. Now, Canadians have a new plant-based alternative they can choose from that is available in grocery stores. Launched in 2019, PC Plant Based is made up of more than 80 products including these latest additions: PC Plant Based Cultured Oat Yogurt Alternative PC Plant Based Sour Cream Alternative PC Plant Based Beefless Ground "When discovering and developing new products, our goal is always to provide our customers choice in the grocery aisle," said Kathlyne Ross, vice-president of product development and innovation at Loblaw Companies Limited, in a press release. The products launch is being supported with a media relations push that includes a survey of Canadian attitudes toward plant-based alternatives. Nearly half (49%) of Canadians are interested in trying plant-based alternatives, but many (48%) are concerned about taste. The brand has been working to redefine this perception, launching an advertising campaign in January 2020 called Nothing to Fear. The Nothing to Fear campaign launched during last weeks Golden Globes telecast and highlights two products: Chickenless Breaded Strips, and Original Cheesecake-Style Dessert. The former, featured in the campaigns anchor spot, was selected on the basis of its wide mass appeal, says Kevin Andrews, Director of Marketing at Lobloaw. We know that Canadians are always looking for convenient ways to get dinner on the table, and the Chickenless breaded strips are the perfect way to do that. The campaign by Toronto agency John St. underlines one of Canadians key reasons for avoiding plant-based products: a fear of how they will taste or how easy they are to prepare. We looked at the research and understood that theres definitely an appetite to try these products, but theres some apprehension around them, says Andrews. Future marketing around the Plant-Based line is expected to focus on seasonal products, with Andrews identifying the Undeniable Burger as one of the products that will receive additional promotion once summer barbecue season draws near. One of the great things about the PC brand is that when we bring these products to market theres a sense of trust that weve done the work to make they meet the quality standards that they expect. But it gets even better! These plant-based products will be offered for affordable prices, so there's no reason not to try them. For instance, the pack of burgers will cost $9.98, and you'll get four patties, which mean each burger will only cost you around $2.50. "Canadians are curious about plant-based foods and searching for realistic meat and dairy alternatives that taste great. Our extensive line of plant-based products is the solution, said Ross. So if you're looking to have a plant-based meal tonight, you know which grocery store to hit up.