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2. A catering company only serves weddings for couples that are originally from Northern Greece. By narrowing their focus to one small group, they are engaging in: niche marketing segmented marketing mass customization undifferentiated marketing 3. Bounty towels advertisements daim that they pick up twice as much dirt as other leading paper towel brands. Which advertising objective are they setting? Traditional advertising Comparative advertising Reminder advertising Informative advertising 4. Simply asking a customer to commit to a purchase can increase the likelihood that the customer will actually make the purchase due to the principle of persuasion. authority consistency consensus scarcity 5. Binford Tools' sales force works with Home Depot who help them promote their products to consumers. Which promotion mix strategy is this? A push strategy Direct marketing Reminder advertising A pull strategy 6. Walmart is considering launching their own brand of wireless speakers and feels that competitors will not be able to compete with them if they offer a price point that is lower than average in the market. Which new product pricing strategy does this represent? Market skimming Product development Market development Market penetration