Please answer for Direct and digital marketing

Ship - Twitch Unit: MKTG1001 Marketing X 911ddf1034588e7cecade X (6) Highlights 1- Jmoe For X G chegg Make sure you discu: X C Get Homework Help With X + c content.ileam.mq.edu.au/91/1d/911ddf10345f8e7c8ecadcf1f7cc22d90c6515b3?response content disposition-inline%3Bfilename%3D"MKTG1001%201%202021%20Asessment%20Guidelines.pdf... 911ddf10345f8e7c8ecadcf4f7cc22d90c6515b8 + + Dackground (150 words) 11/15 | - 125% Dackground summary From Assessmentes: At the start of your report, provide a succinct summary that identifies your target market and provide a consumer profile and positioning statement developed from Assessment 3. 75 Promotional Mix (1500 words) Please ensure you use the feedback provided for Assessment 3 to revise your target market, consumer profile and positioning statement as necessary that is what feedback is for: to help you improve your work! Promotional Mix: Using THREE (3) of the 5 major promotion tools (i.e., advertising, sales promotion, personal selling, public relations, direct and digital marketing), develop an Integrated Marketing Communications (IMC) campaign. Each strategy must be able to be implemented by Furbo. Aspects you need to address include: Which promotional tools or elements should be used and the relevant theory for each Demonstrate how the promotion mix strategies will be used. Be specific, including message and media decisions. . Make sure you discuss at each stage how these strategic recommendations meet the needs of the target market that you identified and Furbo's ideal positioning (as identified in your positioning statement) as well as contribute to Furbo achieving its objectives Be fully justified (referenced) - be creative, but ground your decisions in reality and base them on best-practice Recommend and justify marketing analytics to measure the success (or otherwise) of each of your strategies Conclusions with Implications for Furbo: Make sure your conclusion and implications: Summarise the important elements of both Assessments (Assessments 3 & AOODA) ENG 10 15 Conclusion (350 words) 11 Type here to search PH 1055 AM 30/05/2021