Please answer if the following statement is true or false, just put your answer in the bracket (T=True)/(F=false)

1)There is a negative interdependence between paid advertising and organic listings with regard to click-through rates and conversion rates on each of these listings.

2)In display advertising used on third-party publisher websites the payment by the advertiser is based primarily on the pay per conversion model.

3)It is possible for reviews with negative sentiments to increase sales.

4)In keyword advertising, poor search-side copy will negatively impact CR (conversion rates) while poor website-side copy will negatively impact CTR (click-through rates).

5)Keywords mined from user-generated content can have a direct economic impact on sales

6)Even with previse online metrics such as CTR, CPC and CPA, we have incomplete information about the effectiveness of online channels unless we know the life time value of customers acquired through this channel.

7)In the context of mobile analytics, studies looking at how commuting patterns influence user's mobile device usage have shown that the commuters are less responsive to mobile coupon redemptions compared to non-commuters.

8)In the context of mobile analytics, studies have shown that depending on the real time distance between the user and a retail store, retailers can lure customers to their store by changing the face value of the redeemable coupons.

9)Digital attribution refers to the concept of giving equal credit to each touch point (i.e., to each channel) in the consumer's search to purchase journey.

10)Homophily and peer influence both lead to very similar observed clustering of data and therefore are easy to disentangle from observational data.

11)In regression models, we can compute elasticities by using a log transformation of the dependent variable only.

12)Textmining of user generated content such as comments or reviews can be used to predict the competitive landscape and market structure for a given brand.