Please answer in relation to AirBnB

IX. Points-of-Parity and Points-of-Difference a. Describe two meaningful points-of-parity (POP) for the category extension. The explanation of each POP should be two sentences at most. b. Describe two meaningful points-of-difference (POD) for the category extension. The explanation of each POD should be two sentences at most. c. Are the PODs identified in Part b, sustainable PODs? Why or why not? Note: Each POD must be discussed separately, X. Positioning Statement Keeping in mind the category extension's target market and PODs, write a positioning statement for the category extension using the four positioning statement components and positioning statement template highlighted in the Chapter 7 PowerPoints. Be sure each component is clearly labeled in your positioning statement. Also, your positioning statement must follow the positioning statement template format IX. Points-of-Parity and Points-of-Difference a. Describe two meaningful points-of-parity (POP) for the category extension. The explanation of each POP should be two sentences at most. b. Describe two meaningful points-of-difference (POD) for the category extension. The explanation of each POD should be two sentences at most. c. Are the PODs identified in Part b, sustainable PODs? Why or why not? Note: Each POD must be discussed separately, X. Positioning Statement Keeping in mind the category extension's target market and PODs, write a positioning statement for the category extension using the four positioning statement components and positioning statement template highlighted in the Chapter 7 PowerPoints. Be sure each component is clearly labeled in your positioning statement. Also, your positioning statement must follow the positioning statement template format