Please answer in two paragraphs. Thanks so much!!

For a pet shop business, if you were to draw a positioning map, what criteria would you use for the horizontal axis and vertical axis? Imagine that the existing (competitors) pet shop businesses would be populated in one quadrant of your positioning map.

What quadrant would that be? Why so, given the characteristics of your competitors?

Provide a reason(s) why your startup pet shop business would want to position in a quadrant where there exists many competitors. What would be a challenge to start and run a business in this quadrant?

Provide a reason(s) why your startup pet shop business would want to position in a quadrant where there are not many competitors. What would be a challenge to start and run a business in this quadrant?