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Activity 1: MATCHING TYPE: Match Column A with Column B, write the letter of your answer before each number. COLUMN A COLUMN B 1. Supplier power A. An assessment needs to be made on how easy it is for buyers to drive prices down. 2. Buyer power B. An assessment of how easy it is for supplier to increase the prices. 3. Possibility of substitution C. Buyers will switch to alternatives in case of price increases. 4. SWOT D. it is the number and capability competitors in the market will also impact on the attractiveness in the market 5. Number of competitors E. Is an analytical framework that can help a company meet its challenges and identify new markets. F. Barriers to entry Activity 2: Multiple Choice Direction: Encircle the letter that corresponds to the correct answer. 1. It is an analytical framework that can help a company meet its challenges and identify new markets. a. Buyer power b . Number of competitor c. Supplier d. SWOT 2. Buyers will switch to alternatives in case of price increases. a. Buyer power b . Possibility of Substitution c. Supplier power d. SWOT 3. It is an assessment of how easy it is for suppliers to drive up prices. a. Buyer power b . Number of competitor c. Supplier power d. SWOT 4. It is a number and capability of competitors in the market will also impact on the attractiveness of the market. a. Buyer power b . Number of competitor c. Supplier d. SWOT 5. It is a group of companies that are related based on their primary business activities. a . Business b. Company c. Enterprise d. Industry