Question: please answer long because this mark high tq Question 3 Marketers should pay more attention to find out how consumers own characteristics can influence their

please answer long because this mark high tq

Question 3

Marketers should pay more attention to find out how consumers own characteristics can influence their ultimate responses in selecting the product, brand and amount spent on products and services. Discuss any FIVE (5) factors that can influence consumer buying behaviour.

(20 marks)

Question 4

Many hotels and resorts build extensive internal databases, electronic collections of consumer and market information obtained from data sources within the company network. Information in the database can come from many sources. Describe FIVE (5) commonly used internal company data as sources of marketing information.

(20 marks)

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