Please answer Q1 & Q2. And please try to write 400 words for each question.

Secret Recipe Cakes and Caf Sdn Bhd (doing business as Secret Recipe) is a Malaysian halal-certified caf chain company established since 1997. It has international branches in Singapore, Indonesia, Thailand, China, Brunei, Cambodia, Myanmar, Maldives and Bangladesh. It serves cakes and fusion food in a service environment. Required: Question 1 Discuss background of the Secret Recipe Cakes and Caf Sdn Bhd. You are required to write on the Vision, mission, major products and services, major products' market share, company's share market price, high lights of big results on financial performance and success story. (20 marks) Question 2 Based on the published information discuss in relation to identify Secret Recipe Cakes and Caf Sdn Bhd stakeholders, core competencies and competitive strategy (a Strategic plan) that will be make Secret Recipe Cakes and Caf Sdn Bhd to gain competitive advantage. (20 marks) Question 3 The PEST (political, Economic, Social and Technology) analysis on Secret Recipe Cakes and Caf Sdn Bhd. (20 marks) Question 4 The SWOT (Strength, Weakness, opportunity and Threat) analysis on Secret Recipe Cakes and Caf Sdn Bhd. (20 marks) Question 5 Discuss the lessons you have learned after studying Question 1 to Question 4. (20 marks) (Total 100 marks) Secret Recipe Cakes and Caf Sdn Bhd (doing business as Secret Recipe) is a Malaysian halal-certified caf chain company established since 1997. It has international branches in Singapore, Indonesia, Thailand, China, Brunei, Cambodia, Myanmar, Maldives and Bangladesh. It serves cakes and fusion food in a service environment. Required: Question 1 Discuss background of the Secret Recipe Cakes and Caf Sdn Bhd. You are required to write on the Vision, mission, major products and services, major products' market share, company's share market price, high lights of big results on financial performance and success story. (20 marks) Question 2 Based on the published information discuss in relation to identify Secret Recipe Cakes and Caf Sdn Bhd stakeholders, core competencies and competitive strategy (a Strategic plan) that will be make Secret Recipe Cakes and Caf Sdn Bhd to gain competitive advantage. (20 marks) Question 3 The PEST (political, Economic, Social and Technology) analysis on Secret Recipe Cakes and Caf Sdn Bhd. (20 marks) Question 4 The SWOT (Strength, Weakness, opportunity and Threat) analysis on Secret Recipe Cakes and Caf Sdn Bhd. (20 marks) Question 5 Discuss the lessons you have learned after studying Question 1 to Question 4. (20 marks) (Total 100 marks)