Question: Please answer question 1, 2, and 3 Document 2 The percentage of local content in prime-time transmission hours in 2009 differs across the channels 60

 Please answer question 1, 2, and 3 Document 2 The percentage

Please answer question 1, 2, and 3

Document 2 The percentage of local content in prime-time transmission hours in 2009 differs across the channels 60 50 - 40 - 30- For many people, television is a major source of news, information and entertainment and it strongly influences their sense of local and national identity. A local content measure reflects the extent to which we see our culture reflected through this medium. Current level and trends In 2009, local content on six national free-to-air television channels made up 39 percent of the prime-time schedule. International comparisons are difficult due to the inconsistencies in measurement approaches by different countries. However, in 1999, local content accounted for 24 percent of total transmission time in New Zealand, a smaller proportion than that in 10 other surveyed countries. 20 - 10 0 CA TV1 TV2 TV3 Prime Maori Television 100- 80- 60 40 20 Note this is a measure of total air-time programming rather than prime-time programming, which is the measure this indicator is based on 0 United United Canada Norway Finland Ireland States Kingdom Refer to Document 2. Document 2 states that, "A local content measure reflects the extent to which we see our culture reflected through [TV] What do you need to know about the types of programme shown on New Zealand TV to decide whether it really is showing local culture? 2. According to Document 2, in 1999, television in the UK (BBC only) showed 78% local content. What else do you need to know to decide whether television in the UK strongly reflects local culture? Is a social report produced by the New Zealand government a reliable source of information? Justify your answer. Document 2 The percentage of local content in prime-time transmission hours in 2009 differs across the channels 60 50 - 40 - 30- For many people, television is a major source of news, information and entertainment and it strongly influences their sense of local and national identity. A local content measure reflects the extent to which we see our culture reflected through this medium. Current level and trends In 2009, local content on six national free-to-air television channels made up 39 percent of the prime-time schedule. International comparisons are difficult due to the inconsistencies in measurement approaches by different countries. However, in 1999, local content accounted for 24 percent of total transmission time in New Zealand, a smaller proportion than that in 10 other surveyed countries. 20 - 10 0 CA TV1 TV2 TV3 Prime Maori Television 100- 80- 60 40 20 Note this is a measure of total air-time programming rather than prime-time programming, which is the measure this indicator is based on 0 United United Canada Norway Finland Ireland States Kingdom Refer to Document 2. Document 2 states that, "A local content measure reflects the extent to which we see our culture reflected through [TV] What do you need to know about the types of programme shown on New Zealand TV to decide whether it really is showing local culture? 2. According to Document 2, in 1999, television in the UK (BBC only) showed 78% local content. What else do you need to know to decide whether television in the UK strongly reflects local culture? Is a social report produced by the New Zealand government a reliable source of information? Justify your

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