please answer question 1 based on the chart above.

Valve Organic Paid Display Social Search Search Direct Ads Referral Media Email Sessions 126 185 332 228 79 0 0 Leads 47 121 1 0 0 New Contracts 0 2 26 0 0 0 0 Average Contract 58709525,2810 The dealership identifies 5 target levels for their in depth analysis of session visits as follows. Level 1 Landing Page Visit Level 2 Browse Products Level 3 Get Leads (Email Mobile Contact) Level 4 Showroom Visit Test Drive Level 5 Sign Lease Contract Based on the above funnel of operation we have the following per channel information Organic Paid Display Social Search Search Direct Ads Referral Media Email Level 1 126 185 332 228 79 0 Level 2 52 22 112 150 35 Level 3 47 121 1 Level 4 1 11 47 10 0 Level 5 0 2 26 0 0 0 0 The dealership understand the concept of customer journey and finds that there are on an average, two distinct journeys in which contracts get signed. They are below: Joumey 1: Referral->Organic Search -> Display Ads->Direct->Contract Signed Journey 2: Organic Search->Display Ads->Paid Search->Contract Signed The attribution model that the customer uses is Position Based where the first and last channel get 40% credit cach and the rest is divided equally between the channels in the middle. Your team needs to use the above information to answer the questions upper management has about effectiveness of channels 0 0 14 0 0 0 1) From the information on channel traffic, leads and contracts can we get channel specific details regarding KPIs such as Total Revenue (TR), conversion rate (CR), Contract Close Rate (CCR) and Revenue Per Visitor (RPV)? If so, what insights can be derive from the numbers, Team Answer: The channel specific KPI's are as follows: Organic Paid Search Search Display Ads Social Referral Media Direct Email TR CR CCR RPV