Question: please answer question 1 part A and B Ang Electronics, Incorporated, has developed a new mesh network. If successful, the present value of the payoff

please answer question 1 part A and B  please answer question 1 part A and B Ang Electronics, Incorporated,
has developed a new mesh network. If successful, the present value of

Ang Electronics, Incorporated, has developed a new mesh network. If successful, the present value of the payoff (when the product is brought to market) is $34.6 million. If the mesh network fails, the present value of the payoff is $12.6 million. If the product goes directly to market, there is a 50 percent chance of success. Alternatively, the company can delay the launch by one year and spend $1.36 million to test market the mesh network. Test marketing would allow the firm to improve the product and increase the probability of success to 80 percent. The appropriate discount rate is 11 percent. Calculate the NPV of going directly to market and the NPV of test marketing before going to market. (Do not round intermediate calculations and enter your answers in dollars, not millions of dollars, rounded to the nearest whole number, e.g., 1,234,567. Should the firm conduct test marketing? Yes No The manager for a growing firm is considering the launch of a new product. If the product goes directly to market, there is a 50 percent chance of success. For $178,000 the manager can conduct a focus group that will increase the product's chance of success to 65 percent. Alternatively, the manager has the option to pay a consulting firm $393,000 to research the market and refine the product. The consulting firm successfully launches new products 80 percent of the time. If the firm successfully launches the product, the payoff will be $1.93 million. If the product is a failure, the NPV is zero. Calculate the NPV for each option available for the project. (Do not round intermediate calculations and enter your answers in dollars, not millions of dollars, rounded to the nearest whole number, e.g., 1,234,567.) Which action should the firm undertake? Consulting firm Focus group Go to market now

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