Please answer question 2 only

X null (6).pdf - Adobe Acrobat Reader DC File Edit View Sign Window Help Home Tools 301_2020_4_b.pdf 101_2020_3_b (20... 101_2020_3_b (21... 001_2013_4_b.pdf 101_2020_3_b (22... null (6).pdf ? Sign In 15 / 18 125% - 1. It is important to have a structured marketing plan, because this will help you to identify, assess and select appropriate marketing opportunities and strategies for the SMME that you have chosen. Assume the role of a marketing manager of your chosen SMME. Here are your tasks: DE 1 Analyse the current situation. Examine the internal and external environment of the SMME and prepare a SWOT analysis for the company. Discuss these components theoretically, and then apply the theory to the SMME in practical terms by considering the current situation in South Africa and indicating how events and trends in the environment affect the SMME. 2 Analyse markets and customers. Discuss these concepts theoretically, and then apply the theory to the SMME in practical terms by defining the market, calculating market share and identifying the needs and behaviour of customers. Also discuss how these aspects may affect the marketing activities of the SMME. In your discussion, you need to make recommendations for the SMME you have chosen. Woows This is a practical assignment, so do not simply present the theory; apply and relate it in Window practical terms to the SMME you have chosen. Remember to liaise with the SMME that youings to activ have chosen; this will make things easier for you when you compile the marketing plan. Search the web and Windows | 8:48 PM 2/09/2020 X null (6).pdf - Adobe Acrobat Reader DC File Edit View Sign Window Help Home Tools 301_2020_4_b.pdf 101_2020_3_b (20... 101_2020_3_b (21... 001_2013_4_b.pdf 101_2020_3_b (22... null (6).pdf ? Sign In 15 / 18 125% - 1. It is important to have a structured marketing plan, because this will help you to identify, assess and select appropriate marketing opportunities and strategies for the SMME that you have chosen. Assume the role of a marketing manager of your chosen SMME. Here are your tasks: DE 1 Analyse the current situation. Examine the internal and external environment of the SMME and prepare a SWOT analysis for the company. Discuss these components theoretically, and then apply the theory to the SMME in practical terms by considering the current situation in South Africa and indicating how events and trends in the environment affect the SMME. 2 Analyse markets and customers. Discuss these concepts theoretically, and then apply the theory to the SMME in practical terms by defining the market, calculating market share and identifying the needs and behaviour of customers. Also discuss how these aspects may affect the marketing activities of the SMME. In your discussion, you need to make recommendations for the SMME you have chosen. Woows This is a practical assignment, so do not simply present the theory; apply and relate it in Window practical terms to the SMME you have chosen. Remember to liaise with the SMME that youings to activ have chosen; this will make things easier for you when you compile the marketing plan. Search the web and Windows | 8:48 PM 2/09/2020