please answer question between the four

1. The brand gap wants to pick up some of its competitors business in north America in the near future, even though the economy is currently slow there. The firm believes this is possible because people there have active lifestyles, and there is relatively low cost of entry for its backpacking and hiking sports gear, which attracts those planning a low-budget staycation. gap most likely has a ________ goal.

Group of answer choices

profit responsibility

unit sales

sales revenue

market share

social responsibility

2.

HealthOne's Tiniest implantable cardioverter defibrillator (ICD) is unmatched in its small size, approximately the size of a quarter. This allows it to be implanted directly into the heart without open-heart surgery or the need for electrical wires. This is an important _________ for HealthOne's product.

Group of answer choices

market analysis

market segmentation

point of difference

distinctive competency

organizational opportunity